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STRATEGIC.

Engage. Educate. Motivate.

Data & Technology Solutions | Media Activation | Content & Creative Experience

B2B purchases are driven by the most complex dynamics in marketing. Cost is significant, professional anxiety is high, and evaluation is extensive – now more than ever before. Leftfield is a strategically led, cross-discipline team that specialises in sellers and buyers, and the communications strategies required to connect them.

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Hailing from some of the brightest agencies and consultancies, we're a collection of thinkers and doers who are seeking a better way to work. One that gives us great autonomy, a sense of purpose and an opportunity to master and apply our craft.

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We are proudly 100% independent; we answer to no-one except our clients.

Our Expertise

Research & Insights                                 

Discovery and understanding of insights and data is the lynchpin to all our successful campaigns. Across both primary and secondary research sources spanning industries, competitors, intent signals and buying propensities, we deep-dive across the following areas:

1. Account Persona, Influencer & Stakeholder Profiling

2. Audience & Customer Segmentation

3. Buyer Intent/Decision Maker Analysis

4. Competitor Analysis

5. Customer Data Platforms (CDP)

6. Landscape - Customer, Market, Brand, Technology

Strategy & Planning

Research & Insights drive Strategy & Planning. Our account teams and strategists are one team meaning we deliver what we promise. We work across the following areas:

1. Account-Based Marketing Programmes (ABM)

2. Creative & Brand Planning

3. Data Intelligence

4. Brand Tracking

5. Value proposition and messaging development

6. Demand generation

7. Tech stack and measurement architecture

8. Content strategy

9. Paid media

10. Sales enablement

Consulting & In-House Support

One of the primary foundations is working with and supporting talented in-house teams to deliver exceptional results. It's a function that we believe sets us apart from more traditional agencies and one we're proud of because it strengthens the relationships we have with our clients and the quality of the output. 

By creating or being part of a bespoke marketing ecosystem to optimise your communications, traditional barriers are broken down to form strong partnerships, whether it's providing strategic consulting, measurement architecture development, product launches or specific channel activation.

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